![]() We are propelling Corona forward to address consumer’s desire for flavorful experiences with new innovations, like Corona Refresca,” said Ann Legan, VP of marketing for Corona. “The strong brand equity of Corona allows us to keep the iconic lifestyle at the heart of everything we do. ![]() The company says it will enable it to capture new flavor-seeking consumers. We express our company vision: to elevate life with every glass raised.Corona has created Corona Refresca for its first flavored malt beverage product in company history. Constellation’s brand portfolio includes Corona Extra, Corona Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point, Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble Tequila and High West Whiskey. Constellation’s wine portfolio is complemented by select premium spirits brands. ![]() market and the world’s leading premium wine company with a leading market position in the U.S. Constellation is the third-largest producer and marketer of beer for the U.S. by the company.Ībout Constellation Brands Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. ![]() 1 most loved brand among Hispanic and total population drinkers ages 21-54 and has been helping consumers “Find their Beach” in the U.S. Corona Refresca brings the flavor and the feeling of the tropics with a premium, alcohol-spiked refresher. Ībout the Corona Brand FamilyThe Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. A 12-pack that include all three tropical flavors – Guava Lime, Passionfruit Lime and Coconut Lime – will be available for an SRP of $16.99.įor more information or to find Corona Refresca nearby, visit. Guava Lime and Passionfruit Lime flavors will each be available in six-packs for an SRP of $9.99. With an ABV of 4.5%, Corona Refresca offers a crisp and flavorful taste with 199 calories per 12-ounce serving. To support this innovative launch, Corona Refresca will implement marketing support through new national TV spots, digital, out-of-home, social media and public relations.Ĭorona Refresca has a refreshingly delicious taste and comes in three tropical flavors: Passionfruit Lime, Guava Lime and Coconut Lime. Research shows that consumers are seeking a flavor-forward, alternative malt beverage experience 2 and in one year, the brand has significantly expanded to proactively meet the diverse and changing needs of beer drinkers – with Corona Refresca as well as Corona Premier that launched nationally in 2018. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. This will not incur any additional charges to you. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. Please seek Professional advice from a qualified professional before making any financial decisions. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. This is not to be considered as financial advice and should be considered only for information purposes. ![]() These commissioned articles are commercial in nature. Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. ![]()
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